Research paper 1: A Study of Customer Preferences towards Private Labels with Reference to Consumable Products- Research paper published in IPE Journal of Management (ISSN 2294-9040)
Research paper 2: The Impact of Utilitarian and Hedonic Value on Online Shopping Behavior: Research paper presented and published at National Research Conference organized by SIBM-Hyderabad (ISBN:978-93-86724-54-0).
Research paper 3: Study of Consumer Preference towards Omnichannel Retailing: Research paper published in IMS Research Journal: (ISSN: 0976-1845)
Teaching experience: 12 Years
Industry experience : 3 Years
Sales and Distribution Channel Management, Advertising Management, Retail Marketing, Services Marketing, Consumer Behavior, Customer Relationship Management, Employee Relationship Management, Marketing Management, Strategic Management, International Business, Business Process Re-engineering