Dr. Atul Fegade

Dr. Atul Fegade

Assistant Professor
Emailatul.fegade@mitwpu.edu.in

Bio

Work Experience of more than 17 years in academic and industry. Currently working as an Assistant Professor, School of Management - UG in Dr. Vishwanath Karad MIT World Peace University. Research areas are Branding, reputation management and social media marketing

Qualification

Ph.D.

MBA (Marketing Management)

UGC-NET

Research papers

Research paper 1:Online branding: Building powerful brands through online social media networks

Research paper 2: A study on mediating effect of Facebook and Twitter on selected brand equity dimensions of Bollywood celebrities present on these sites

Research paper 3:Celebrity Branding and Celebrity Brand Value

 

Experience

Teaching experience: 13  Years

Industry experience: 4.5 Year

 

Subjects

Consumer Behaviour, Brand Management, Direct and Digital Marketing, Advertising Management, Sales and Distribution Management, Strategic Management, Marketing Management, Operations and Supply Chain Management